76% of users don't like receiving targeted ads.
Recently, major tech companies have been revising their user privacy policies. Apple made massive changes in iOS 14.5, making it completely difficult for app developers to collect user data. Google intends to do the same with the release of Android 12. The company will also continue to monitor its users.
According to a study by the company "Invisible", 82% of people surveyed by it approve of restrictions on the collection of user data. Moreover, 76% of respondents dislike attracting targeted ads. According to 68% of survey participants, data confidentiality is very important.
With the release of iOS 14.5 in April of this year, Apple obliged app developers to ask users for permission to track their online activities. According to Invisible, as of May 16, only 15% of users have given such permission.
Interestingly, some apps collect more data than others. For example, in the category "Messengers and video calls", the leader in the collection of personal data of Facebook Messenger users. Cisco Webex Meetings collects the least data. Accordingly, in the Social Media category, Facebook collects the most data. Clubhouse collects the least amount of user data. In the "Navigation" category, Waze GPS takes the first place, while InRoute does not transmit any data at all.
Obviously, the most popular applications collect the most data. However, there are applications that don't need any data. In order to survive, they charge a user fee or call it inside the application.
Among other things, the study shows that social media and food delivery apps collect more data than others. The top 5 also includes shopping, dating and fulfillment apps, followed by system services, menstrual cycle apps, instant messengers and video calls, streaming and financial services.